Improve your search engine rankings and simplify your online campaigns
Evatone helps drive traffic to your website through a variety of eMarketing services, which include search engine optimization (SEO) and e-mail campaigns. We can also improve your campaign response rates with our eReply landing pages that can either stand alone or integrate seamlessly with your website. Our eMarketing services include:
Beating the competition today means beating them to the top of the search engine ranking results. Evatone puts your website on a solid foundation with strategic SEO so you can continue to build your SEO over time. We use reliable, reputable techniques that you can trust to get you higher in the rankings over time.
There are plenty of SEO providers out there that don’t keep current or knowingly take shortcuts that put your reputation at risk and can even get you penalized in the search engines. So be careful of promises that seem too good to be true. They may get you to the top today, but tomorrow you may find yourself digging out of a hole.
Evatone can help you formulate and implement search engine optimization (SEO) strategies, from consulting on keywords to integrating them effectively throughout your site to boost your rankings.
The most effective way to start a SEO program is to plan it at the beginning of website development. Search engines use proprietary algorithms as a way of determining relevance based on the users’ keywords and the actual make-up of your site. Rankings depend on a variety of things, from special HTML code (tags), to the actual text inside your pages, to the number of websites linking to your page. The list seems endless and it’s a constantly moving target.
Careful planning is essential. We start with what we know about the search engine crawlers and apply it against basic website principles and how users actually search. Getting ranked in the top search engines (showing up in the first few pages of search results) takes time and effort. Evatone can help make this an efficient and effective process for you and take the burden off your internal resources.
With your help, we will:
- Analyze your site’s current optimization potential
- Analyze the trends of ranked companies in your industry
- Identify suitable keywords by reviewing search engine results
- Analyze the trends and rules of top search engines
- Work with you to optimize your pages to lift rankings
Evatone’s online eReply pages act like electronic Business Reply Cards (eBRCs). They give your target audience another flexible response option, which helps boost your response rates. As a direct mail marketing agency we know that the more response vehicles you provide, the higher your response rates will be. And today people expect immediate online gratification. That’s why we create eReply pages for all our own self-promotion campaigns. Don’t miss the chance to add this to your next campaign as a cost-effective way to digitally register prospects and customers – and boost response!
Use our eReply pages for any web-based registration activity, such as contests, newsletters or marketing direct mail campaigns. These pages can be stand-alone, short-term pages tied to a specific campaign using a unique URL – or they can be seamlessly integrated into your existing website.
We will build the online registration form to your specifications, host it, maintain it and send you regular reports on the data submitted. Best of all, you’ll get the results you want without committing to a large web initiative.
Evatone can create permission-based, customized e-mail programs to support your business and marketing objectives. Our e-mail services are here to help:
- Narrow your targeting strategy
- Analyze, profile and segment your database
- Create personalized and relevant messages
- Include personalized content and graphics to give your message that something extra
- Execute and send from our servers
- Report on open rates and click-throughs
We use rich media and the latest techniques to promote delivery of your important messages. Our comprehensive reporting provides specific intelligence to help your e-mail campaigns achieve even greater success.
With our comprehensive click-through tracking and reporting feature, once your message goes out, you’ll know exactly who received it and what they were interested in. Plus, you’ll receive complete reports that allow you to quantify the success of your e-mail marketing campaign.